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Trademark Law
Overview
Unique words and designs that represent the “brand name” or “brand identity” of your products and / or services should be protected. The brand identity of a product is commonly known as a trademark and the brand identity for a service is known as a service mark. A “trade name,” the name of a company, does not function as a trademark. However, Greenberg & Lieberman can assist you in taking certain steps so the name of your company can function as a service mark.
A trademark / service mark protects words, logos, phrases or the combination thereof which are specifically associated with goods or services.
There are federal, state and foreign trademarks. You may obtain a federal trademark if you are currently using or intend to use your mark in interstate or interlatta commerce (i.e. commerce that which congress may control). State trademarks are available in each state and are a good option if you do not intend to cross state lines with your business. Foreign marks ar eimportant if you intend to provide your goods or services in other countries. There are of course many countries and the rules in each one of those countries differ, however the use of the Community trademark (covers EU countries) or the Benelux mark (covers Belgium , the Netherlands , and Luxembourg) are both good ways to obtain a lot of coverage without having to file in each country.
So you do not infringe on others
The primary purpose behind a trademark search is to insure you do not infringe on some other person's rights. Greenberg & Lieberman, LLC provides both word and design searches here in the Unites States and every where else in the world.
A good mark is one that is frivilous, i.e. when thought of in a vacuum there is no way to imagine your goods and services.
Do not use your mark until it has been searched
Once it has been searched we can file the application and you can put a ™ next to the mark.
Get the protection you need.
United States Patent and Trademark Office (USPTO) for US registration, located minutes from our office in the Washington, DC
Community Trade Mark (CTM) for European Union registration, administered by the Office for Harmonization in the Internal Market (OHIM) and located in Alicante, Spain
Any country of your choice.
Act NOW to Protect your brand identity today.
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